(Virtual) events take up to 25% of the marketing budget in both B2B and B2C companies. Despite this, only between 18% and 23% of marketing managers is able to calculate the ROI of the substantial part of their budget that goes to events.
In this webinar we share the steps that you need to take to calculate event ROI and we provide insights in how you can get started actually doing it. Now, more than ever, it is necessary to measure and optimize your (virtual) event ROI.
Participants can sign up for a free event ROI analysis for their company.
Business Cultures (the human aspect), Business Development, networking, (international) growth hacking
About me
Marty is a seasoned event and marketing project manager. After a career as history teacher and software programmer she focuses since 1999 on digital transformation in marketing and event management.
To support her in projects Marty taps into a vast network of independent professionals in Europe and the US. This is a network of trust, built over the course of a 30 years long career in (event) marketing and commercial development.
Marty was born in The Netherlands and lives in France. She is a true European citizen, who masters 4 languages fluently (Dutch, English, French, German) and knows how to work with people from different cultures. She also brings with her various methods to manage and animate projects. This includes Design Thinking, brainstorm techniques.
Michiel van de Watering
Country
Company
CeFloRo Management BV
Job title
Accountable Marketing Expert
Interests
marketing, online consulting and coaching, horses
About me
Have a look at www.michielvandewatering.com
Author of www.yesaccountable.marketing "accountability for results driven marketing"
Sylvie Vellema-Stokkermans
Country
Company
Looking for new opportunities
Job title
Event Manager
Interests
About me
Kayleigh Vlassak
Country
Company
GNT Group
Job title
Marketing Communications Specialist
Interests
About me
Eel Suermondt
Country
Company
Top Employers Institute
Job title
Global Events & Partnerships Manager (vanaf 1 mei)
Interests
About me
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