At an EVENT, brands enable participants to experience the brand’s promise. CX and experiential marketing meet in the creation of dynamic, rich, and emotional connections with brand followers and potential consumers that can generate FANS. At a particular event these connections occurring tend to be transactional and tactical; with CX, the connections occur continuously, consistently, and seamlessly at multiple touch points across channels along a Customer’s Journey.
CX is every interaction, or touch point, your customer has with your brand. It not only includes the interactions (WHAT), but also the perceptions and feelings (HOWS) the customer experiences.
Great CX is all about exceeding customer’s expectations, their expectations align with a brand’s value proposition, and this understanding of CX is transparent across the brand’s entire organization.
30-04-2020 11:30 - 12:15Hosted by: Angeles Moreno
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